Luís Pedro Martins

Luís Pedro Martins, President of Visit Porto & North Tourism Board since 2019, has been a transformative force in the region's tourism industry. With a background in Design and Marketing Management, he has significantly enhanced Porto and the North of Portugal's appeal as premier destinations. Under his direction, Porto and North of Portugal Region has focused on digitalization, innovation, and sustainability, positioning the region as a global tourism leader. Luís and his team has spearheaded numerous initiatives that blend modern technology with sustainable practices, ensuring that the tourism industry's growth supports environmental and social well-being. Luís's strategic vision emphasizes legacy impact, fostering long-term benefits for the community while preserving the region's unique cultural heritage. His dedication to sustainable tourism and innovative promotion strategies has left an indelible mark on Porto and the North of Portugal, making them must-visit destinations for travelers worldwide.